We are not in search of perfection, and yet we demand ourselves to produce perfection.

The expectations we put on our work are often way higher than those our audience has. This happens in part because we often idealize our audience – and here’s a reminder of how important it is to truly get to know those you are serving. But it also happens because perfect gives us a reason to not deliver, to postpone, to keep thinking and refining.

Accepting far from perfect is not a way to excuse our poor job, rather it is the only possible route to shipping.