Sheer logic and numbers struggle to convince people that they need to act.

When is the last time you have done something because of a wonderfully illustrated argument? When were you last impressed by the architecture and technology beyond a new piece of software? When have you last felt you belong in a percentage?

If you are anything like me and most of us, you are rarely moved by logic, rationality and utilitarianism. What instead changes our minds and makes us feel as if we want to do something right now are stories and feelings.

While the majority understands this, very few practice it. And this is the greatest failure in businesses nowadays.