In the content frenzy of these pandemic days, there are few exceptions that stand out.

What the people at Velocity Partners (B2B marketing agency) did in their last newsletter struck me. Here is why.

1. It is possible to use a widely overplayed concept (Working From Home) and one of the most frequently felt feelings nowadays (worry) and mix them together with a funny and relieving result.
2. The content shared (as well as the tone used) denotes a crystal clear understanding of their audience, of their current pain points, of what they want to read right now, in this present situation.
3. It is possible to call for a donation to a charity without going out of brand (the charity chosen is focused, specific, unknown to the masses) and without sounding cheesy or promotional.