Why do people keep going out and gather in groups when they are told to stay in and avoid in person contacts?
Because it is very difficult for each one of us to picture what could be, what could happen, the damage (or good) we might be bringing about. Until that is finally here and now, close.
And of course, because asking people to change habits, to let go of freedom, to do something that is not on their agenda, can only be effective if your communication is clear, straightforward, honest and transparent.
That’s what authority is based on today.
Both these points, by the way, are good reminders for all those working in marketing and seeking to make a change.