Three amazing books about how people make up their minds that can enhance your marketing skills. Thinking, fast and slow - by Daniel Kahneman. The righteous mind - by Jonathan Haidt. Influence - by Robert Cialdini. If you read any one of these, you'll have a much better understanding of why talking about features and … Continue reading Three books
Tag: politics
Anybody will do
We have spent the past few decades complaining so much about politics and politicians that now we have offered our countries to businessmen, comedians, men on the street on a silver plate. Being disappointed with part of a category, or even with a category at large, should not necessarily mean discredit that category completely. And … Continue reading Anybody will do
Great communicators
There's a general belief that a great talker is also a great communicator. That might be true, and yet I find that most often it is not. The way I see it, there are three core qualities of a great communicator (that a great talker not necessarily has). First, great communicators craft their messages carefully. … Continue reading Great communicators
Numbers have stories
If the chances to contract a disease increase 10%, we would all be much more worried and depending on the disease even panic. Yet it would be more accurate to ask how much the disease is common in our population: if originally out of 100 people 1 catched the disease, the 10% increase would sound … Continue reading Numbers have stories
Against denigration and disregard
We attach labels to people and groups of people, partly because we try to make sense of what we do not understand, and partly to reinforce our identity and belonging to a different group. "People that are born in that period are weak." "People that work in that team are lazy." "People that come from … Continue reading Against denigration and disregard
Add or subtract
What if the next Democratic candidate at the White House would start their campaign speech by saying: "I do appreciate the work the Trump administration has done so far, particularly for what concerns the boost to the economy, the renovated focus on national security and the efforts put into establishing a negotiating table with North … Continue reading Add or subtract
Near-enemies
I love the concept of near-enemies. In Buddhism, near-enemies are manifestations that are quite close to a desired state, yet are actually a whole lot different. So different, they are actually dangerous. A desired state of Buddhists, for example, is equanimity. That is to say, a way of being calm and focused no matter what … Continue reading Near-enemies
