Story and evidence

A downside of the amount of data and information we live with nowadays is the fact that one can cherry pick the metrics that better support their story of the day.

Story and evidence go hand in hand, and story-building is also about choosing what to measure and what to focus on. If tomorrow that has a negative trend, you can only defend the story by going out there and try to explain the reasons why it is so. When you present a different set of data, the story changes, inevitably.

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