In the first three months of 2019, Facebook has removed nearly as many fake accounts as there are real ones (2.2 billion to be precise).
The story of cheap and easy, of “anybody can do it”, of the death of traditional marketing, of of infinite reach and segmentation is cracking on multiple sides.
We have been fed an illusion, an utopia, and we believed it because it was a shortcut.
It’s beyond time to point the finger and wake the masses of marketers up by simply stating the obvious. The emperor has no clothes.