What if you would become an expert in things those you seek to serve are interested in?
What if, instead of 20 blog posts a month you would write only one this time around? And then the next month. And the next. And the next.
What if you would have the time to thouroughly research your topics, interview experts, collect data, put together arguments from different areas, come up with something truly original?
What if your content would be the single choice for those you seek to serve, the only one article they would seek, wait for, read in the whole month?
How many visitors, contacts, MQLs, SQLs, opportunities, deals would you get?
And, most importantly, how would it make you feel? How would it make your audience feel?
