How much energy do we spend trying to come out on top? Being the best in our class, in our team, in our company; walking faster than others to try to get a best spot in the queue; paying for something we don't need with money we don't have; winning that argument that is draining … Continue reading Dispersing energy
If you've worked in marketing, you have certainly experienced assembly line marketing. That feeling all you are doing is repetition, with no real purpose or strategy, focusing on finding new ways to say old things that lost their effect long ago. Nobody really asking how you would go about solving the problem, and when finally … Continue reading A better marketing culture
Management has gotten a bad reputation, while leadership is on the mouth of every person inside modern organisations (often with a mistaken sense). And yet, both management and leadership are needed. In different moments, though. Leadership is what happens in between the moments we are managing. Managing is helping people what they did yesterday, but … Continue reading Concerted efforts
I have done some of my best job under pressure and deadlines. Thing is, that pressure, those deadlines, they were not imposed from the outside. They were consequences of me feeling responsible for a project, a document, a team, a deliverable. If you impose pressure and deadlines, particularly when you do not share clear reasoning … Continue reading Feeling in charge
I am turning 40 in few weeks, and instead of getting some gifts, this time around I would be happier to actually give something. Books, specifically. Through my LinkedIn page, I am giving away four copies of Linchpin and three copies of What to do when it's your turn. Both books are by Seth Godin, … Continue reading Want a book?
What I wrote yesterday about the commoditization of marketing is deeply inspired by the work of Seth Godin. This year, I have read his most recent book, This is Marketing, and despite having followed his blog for years now, and being familiar with most of his ideas, I felt it was the missing piece in … Continue reading This is Marketing
Permission Marketing is a book (and an idea) by Seth Godin that is 20 years old this year. And yet, its message is still so powerful and actual. Permission is the opposite of interruption. With traditional media, people's attention is constantly interrupted with an advertisement, that basically asks them to focus on something they did not … Continue reading Permission marketing