This week, I have found this beautiful graphic depiction of how resistance works at times. It's from Ed Batista's blog (that is strongly recommended, by the way), and it displays how it is incredibly more important to move from doing nothing to doing something, than it is to move from doing something to doing something … Continue reading Perfect
Tag: seth godin
Marketing problems
I have worked with start-ups and SMEs for most of my career (about 14 years now), and up to this day, it is difficult for me to explain why there is a general lack of interest towards marketing in these contexts. There is plenty of evidence out there that tells that startups often fail for … Continue reading Marketing problems