I have done some of my best job under pressure and deadlines. Thing is, that pressure, those deadlines, they were not imposed from the outside. They were consequences of me feeling responsible for a project, a document, a team, a deliverable. If you impose pressure and deadlines, particularly when you do not share clear reasoning … Continue reading Feeling in charge
I am turning 40 in few weeks, and instead of getting some gifts, this time around I would be happier to actually give something. Books, specifically. Through my LinkedIn page, I am giving away four copies of Linchpin and three copies of What to do when it's your turn. Both books are by Seth Godin, … Continue reading Want a book?
What I wrote yesterday about the commoditization of marketing is deeply inspired by the work of Seth Godin. This year, I have read his most recent book, This is Marketing, and despite having followed his blog for years now, and being familiar with most of his ideas, I felt it was the missing piece in … Continue reading This is Marketing
Permission Marketing is a book (and an idea) by Seth Godin that is 20 years old this year. And yet, its message is still so powerful and actual. Permission is the opposite of interruption. With traditional media, people's attention is constantly interrupted with an advertisement, that basically asks them to focus on something they did not … Continue reading Permission marketing
A while back, I have written about empathy and about how it is not something that comes natural to most people (me included). But what does empathy look like in practice? It is certainly not to feel sorrow for someone's issues. When we do, we tend to approach the relationship from a position of strength, … Continue reading The practice of empathy
A good way to stop being busy is to avoid saying that you are. "How are you?" "Busy." I did this many times myself, and it's not really a nice way to move the conversation forward. Even more, busy is the narrative killer: if you repeat it long enough, that's the the only story you … Continue reading The narrative killer
This week, I have found this beautiful graphic depiction of how resistance works at times. It's from Ed Batista's blog (that is strongly recommended, by the way), and it displays how it is incredibly more important to move from doing nothing to doing something, than it is to move from doing something to doing something … Continue reading Perfect