When you write copy for a website, a landing page, a brochure, a banner, an email, or any other marketing or sales material, this is a great piece of advice. Except, you should actually ask that question at word level: what is this word supposed to do? Words take up precious space on screens, and … Continue reading Words
Have you ever written down a list of the things you do? Particularly when you feel overwhelmed, it is useful to write down on paper the things you do regularly. Emails to write, reports to compile, meetings to attend, errands to run, people to talk to, tasks to complete, projects to finalize, and so on. … Continue reading Empty shells
As I have cleaned up the mess that was (still is) my personal inbox, I have grouped together few resources that are worth checking out if you are interested in any of the topics below. Leadership Seth Godin's blog - Delivers daily, and rarely fails. It might be considered "marketing" by most, but I personally … Continue reading Newsletters
Most people, when starting a relationship, tend to be all about themselves. Here is what I do, here is what I think, here is where I go, here is what I like. The hope, in this case, is to have someone on the other side of the table that finds what we have to offer … Continue reading Keys and locks
What if you would become an expert in things those you seek to serve are interested in? What if, instead of 20 blog posts a month you would write only one this time around? And then the next month. And the next. And the next. What if you would have the time to thouroughly research … Continue reading How would you feel?
How much energy do we spend trying to come out on top? Being the best in our class, in our team, in our company; walking faster than others to try to get a best spot in the queue; paying for something we don't need with money we don't have; winning that argument that is draining … Continue reading Dispersing energy
If you've worked in marketing, you have certainly experienced assembly line marketing. That feeling all you are doing is repetition, with no real purpose or strategy, focusing on finding new ways to say old things that lost their effect long ago. Nobody really asking how you would go about solving the problem, and when finally … Continue reading A better marketing culture
Management has gotten a bad reputation, while leadership is on the mouth of every person inside modern organisations (often with a mistaken sense). And yet, both management and leadership are needed. In different moments, though. Leadership is what happens in between the moments we are managing. Managing is helping people what they did yesterday, but … Continue reading Concerted efforts
I have done some of my best job under pressure and deadlines. Thing is, that pressure, those deadlines, they were not imposed from the outside. They were consequences of me feeling responsible for a project, a document, a team, a deliverable. If you impose pressure and deadlines, particularly when you do not share clear reasoning … Continue reading Feeling in charge
I am turning 40 in few weeks, and instead of getting some gifts, this time around I would be happier to actually give something. Books, specifically. Through my LinkedIn page, I am giving away four copies of Linchpin and three copies of What to do when it's your turn. Both books are by Seth Godin, … Continue reading Want a book?