Permission Marketing is a book (and an idea) by Seth Godin that is 20 years old this year. And yet, its message is still so powerful and actual. Permission is the opposite of interruption. With traditional media, people's attention is constantly interrupted with an advertisement, that basically asks them to focus on something they did not … Continue reading Permission marketing
Tag: seth godin
The practice of empathy
A while back, I have written about empathy and about how it is not something that comes natural to most people (me included). But what does empathy look like in practice? It is certainly not to feel sorrow for someone's issues. When we do, we tend to approach the relationship from a position of strength, … Continue reading The practice of empathy
The narrative killer
A good way to stop being busy is to avoid saying that you are. "How are you?" "Busy." I did this many times myself, and it's not really a nice way to move the conversation forward. Even more, busy is the narrative killer: if you repeat it long enough, that's the the only story you … Continue reading The narrative killer
Perfect
This week, I have found this beautiful graphic depiction of how resistance works at times. It's from Ed Batista's blog (that is strongly recommended, by the way), and it displays how it is incredibly more important to move from doing nothing to doing something, than it is to move from doing something to doing something … Continue reading Perfect
Marketing problems
I have worked with start-ups and SMEs for most of my career (about 14 years now), and up to this day, it is difficult for me to explain why there is a general lack of interest towards marketing in these contexts. There is plenty of evidence out there that tells that startups often fail for … Continue reading Marketing problems
