A father buys a package of snacks and sees a funny promotion printed on the cardboard.

“Give your child a superhero adventure!”

What they want:

• Spend a few carefree minutes bonding with their child.

What they don’t want:

• Fill in a form asking for their gender, email address, telephone number, home address, and a few other personal information.
• Give consent for sharing data with third-parties and receive further marketing material.
• Be pressured into a meaningless deadline (two months from the current time) by which they need to submit their child picture. Or else … ?
• Realize that “giving their child a superhero adventure” actually means having their child’s picture mindlessly inserted into a soulless cartoon frame.
• Be informed that the final deliverable (the soulless cartoon frame) will be available within 15 working days.
• Get to know that they can check the status of the deliverable by logging into their personal area (what personal area?).
• Be given a 8-digit code that identifies the deliverable.
• Get all the information from a very sketchy sender (fornimascheremarvel23.kinder.com).
• Receive a link to download the deliverable from their personal area (?) 24 hours later, when they (and their children) have already moved on to other things.

Guess what they get?