One of the biggest problems of companies that are growing is people turnover. The faster the growth, the bigger the problem.

Hiring and onboarding new people is a huge obstacle to further growth. And since growth is chaotic and managers don’t know how to manage (people), many will increasingly be demotivated, will burn out, or will simply leave. It is a spiral from which it is very difficult to get out.

The only antidote to this problem is start caring about people early on. Shifting the managerial approach from one more deal, one more feature, one more campaign to one more hour spent chatting with colleagues, both within your team and cross-functionally. Over-communicate and leave space to listen. Ensure that the team you already have will be a strong foundation for the growth that is coming.