It turns out anger spreads faster than joy, because it does not need strong ties – and most of our relationships are weak, particularly nowadays and particularly on social media.

If you share something negative or enraging, it gets picked up more likely by people who don’t know you or are mere acquaintances. While if you share something positive or joyful, it most likely will stop at your closest ties.

The idea that something liked, shared, commented, viewed is good is fundamentally faulted. We need to change that before we can actually look at the future of social media.