If you want people to listen to you, use their own agenda, their language, their motivators.
If you want people to act, show them yourself.
If you want people to change, help them reflect and find their way.
There’s this idea that bossing people around is effective. It’s only partially true. You might get people to listen, to act, to change by commanding them, but that’s never going to stick.
They are the heroes to their own story. At most, you can be the guide.