Registering for an online class is easy, actually attending is difficult.

Subscribing to a newsletter is easy, actually reading it with regularity is difficult.

Downloading an eBook is easy, actually taking learnings from it is difficult.

Signing up for a free trial is easy, actually implementing the tool in your team’s routine is difficult.

Making an appointment online is easy, actually showing up is difficult.

The point is that we are more and more used to take reactive actions that actually demand a proactive change. In our behaviour, in our schedule, in our focus.

From our point of view, it’s easy to mistake this with busyness and activity. From the content provider’s point of view, it’s easy to mistake this with success.

Us and them need to remember that there is a very limited amount of resources for difficult.