There might be many wrong aspects in these emails (and some good too), but the key thing here is that they reflect a bias – or a series of bias – that many founders fall for.
It’s the idea that just because they do work (successfully in this case, but that is not necessary) in a certain way, then everybody else is supposed to do that too.
It’s the idea that by doing more of the same they will automatically scale the results.
It’s the idea that in order for their employees to show they care, they need to conform and comply.
This is typically building an enormous blind spot for founders and their companies. And that’s very dangerous in the long term.