There is no behavior that you can promote without embracing it fully.
Telling your team that they should not work the weekends while you are working all weekends is not going to be effective.
Telling friends that they should call you more often while you never call is not going to be effective.
Telling your kids that they should not lie while they see you lying every day is not going to be effective.
We have a lot of power to influence others’ actions, we are just not confident enough to acknowledge that.