Would you rather.

Learn how to cook from someone who is cooking every day or from someone who has read a book about cooking?

Hearing how to establish healthy habits from someone who has done that consistently over a long period of time or from someone who knows all the theory behind establishing healthy habits?

Take marketing lessons from someone who has successfully established marketing functions at growing companies for years or from someone who has been working at an agency for the past ten months?

Read from a start-up who has just raised €500M or from a start-up who is celebrating their 1,000 followers on Twitter?

There are two lessons here.

First, be mindful about who is advising you.

And second, the safer choice between adding some more knowledge and starting to do the work is the latter.