The more people are asked to give opinions on a project, the more urgent it is and the less important it is.

The more people are cc’ed in an email thread, the more urgent it is and the less important it is.

The more reviews and approvals a piece of work needs, the more urgent it is and the less important it is.

The more involvement in a project from upper management and executive team, the more urgent it is and the less important it is.

The more a decision is changed (in a short span of time), the more urgent it is and the less important it is.

Urgent is about fear, uncertainty, stress, distraction, pretense.

Important is about strategy, focus, long-term, doing, control.

When something is important, set the stage and clear the way. If you are doing your job right, somebody will own it and see to it till the final step.