Are you building thought leadership or are you looking for leads?

It might seem like it’s just a marketing question, but it is actually much more than that.

Are you establishing deep connections or are you greeting everybody and move on?

Are you here to make a change or to share your numbers?

Are you interested in telling a story or in surfacing shortcuts?

Are you creating or copy-pasting?

And the one that I personally prefer.

Are you for quality or quantity?

Certainly, the two can be simultaneously present. And yet, you can’t go all in on both. Eventually one will prevail, projecting your work in very different directions.

Also, the more you stick with one the more difficult it will be to move onto the other. But this is more true when the movement is from leads to thought leadership. So, the idea that “we are going to do quality work when X and Y will happen” is a mirage.

I bet you already knew that.