What is it that you have that others don’t?

What can you offer that is unique, difficult to replicate and of value?

What do you have to say that we have not heard a thousand times before?

If you try to get the attention with something that is in abundance, the only chance you’ll have is to shout louder. And that’s a lost game already, as you’ll always find someone who can shout louder than you (perhaps not today, but tomorrow for sure).

If instead your art, product, content, service is different, you have the option to shape your way to your audience, sit down and listen, learn, get better, make it better, and eventually establish a position that is going to be difficult to replace with something else.

It’s the power of relationships, after all.