How much do you have to insist before your customers say “yes”?

My bank sends me a text every day to tell me there’s a message for me in eServices, regarding changes to Terms and Conditions. I should go there, read it and approve it.

I still haven’t done that.

Facebook sends me daily updates of what my friends are sharing on the platform. I should re-install the mobile app and do not miss any of it.

I still haven’t done that.

LinkedIn has a new offer every other day to make me go back to Premium. I should take it, as it is unprecedented, and enjoy all the benefits (?) of their premium offer.

I still haven’t done that.

While navigating the net and Facebook (desktop), I get targeted with ads of cars that are nowhere close to the league of cars I am interested in. I should really check it out, and perhaps consider a lifestyle change.

I still haven’t done that.

Dumb repetition can get annoying pretty quickly. It breaks trust and it lowers the expectation of you actually having something interesting to say. And perhaps, like Bart and Lisa, eventually you get a “yes!”. Does that sound like a victory?

If you have to repeat yourself too much before inspiring action, you have either the wrong message or the wrong audience. Making it louder won’t help your case.