There’s a great level of customer service. It’s personal, human, helpful, and resourceful.
There’s a basic level of customer service. It’s quick, some times robotic, a bit repetitive, not always helpful.
And then there’s a shitty level of being human. It’s arrogant, pointless, definitive, and unaccountable.
People will only remember the first and the third. Up to you where you want to be.
A positioning statement is not for everybody.
It’s supposed to divide, in order to conquer. It’s supposed to draw a clear line between trite practices and a new way. It’s supposed to be met with opposition, disdain, surprise, resistance – first of all, from those who are supposed to approve and support it.
If a positioning statement does not do that, it’s not a positioning statement.
This IS a positioning statement.
Love it or hate it. That’s the whole point.
I started posting on this blog almost exactly four years ago. And with one exception only, I have posted every day since then.
So, how do you make resolutions that stick and that become habits?
There’s no magic, and if you have already cracked your code, no need to go looking for something else.
If you haven’t though, here you can read about the importance of not waiting, here you can read about how to make strong resolutions, and here you can read about how to make even stronger resolutions.
Happy 2023, my fifth year of blogging.
It is no longer enough to be able to do your own thing.
Writing a blog post, setting up a campaign, giving an inspirational presentation, writing sequences that sell, hosting an insightful podcast. 99% of us can no longer thrive off of only mastering one of those things.
The two things we need to add to the picture are:
Art is for the 1%.
For the rest of us, it’s business.
You've got this 