Author: Fabrizio

One and many

FabrizioLeave a comment

You have one single product and multiple ways to tell about it.

That does not mean that you have to tell a different story every time you talk to a different audience. It means that you need to be sensible enough to adapt your story to match the language and the background of the audiences you care about (i.e., that make you money).

The drill goes like this.

  1. Work on your story.
  2. Identify your audience.
  3. Research your audience.
  4. Translate your story in a language that your audience can understand (without changing it).

You can’t have 2, 3, and 4 if you have not started with 1. And at the same time, you can’t pretend 1 to be effective if you are not following up with 2, 3, and 4.

When you get to 4, that’s the time to be consistent, over a period of time, to see if you have worked, identified, and researched well.

It’s a tough job. It is long-term.

Shades

FabrizioLeave a comment

Feeling ineffective is very different from feeling worthless.

Being down is not the same as being miserable.

If someone irritates us, it’s not the same as if they would enrage us.

When we feel regret for a situation, that does not make the situation humiliating.

Language is made of shades. And when it comes to emotions, in particular, being able to verbalize the different levels of intensity can make the difference between seeing options and getting lost.

We can get better at expressing how we feel, and this vocabulary of emotions by Ed Batista is a fantastic tool for that.

How are you feeling today?

Trajectory

FabrizioLeave a comment

Don’t work for people you don’t want to become. (cit. Shane Parris)

Also, don’t date, don’t hang out with, don’t support people you don’t want to become. Those in our circles set the tone for the environment we live in. We have values and principles we aim to stick to, and we are better off when the people we invite on the journey aim to stick to them as well.

Find the examples, foster the relationships, and treasure the opportunities.

Those are the connections that make it all worth it.

No bad experience

FabrizioLeave a comment

Three questions to unlock learning.

  1. What happened?
  2. What worked and what did not work?
  3. What will you do differently?

When you do this regularly and consistently, no bad experience will stop you.

Rather than starting your next meeting with “I have heard”, “I have noticed”, “The numbers say that..”, try kicking off a conversation with the first question, and keep your mind open by supporting it with the other two.

People do not want to be told what they did wrong and what they should have done instead. People want to learn. Guide them in doing just that.