The problem with looking at a small unit to discuss the larger one is that the tone of the discussion is going to be very different depending on the small unit you look at.

Can a great day make the entire month invariably great? And can a poor one make it invariably poor?

Can a bad week make the entire quarter invariably bad? And can a good one make it invariably good?

Can a disappointing month make the entire year invariably disappointing? And can an exciting one make it invariably exciting?

You should your effort into controlling the broader unit instead – that’s made of narrative, of strategy, of purpose. And use that to try and explain the smaller units.

This is what will give you course and momentum.

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