I was checking your profile today, I was impressed.

I noticed that we both work in marketing.

I think it’d be great to be connected here.

I am sure none of the people who have reached out using this opening would be connecting to someone using the same. Yet, when we are on the selling side, when we have something we care about that we want to share, when we are confident that our solution will really be the best option, or even when we just have to send out 1,000 message per day, we forget the basics.

A good place to start from when crafting a cold message is: what is an opening that would make me want to know more?

If you look at your sequences and are honest with yourself, it will be the opportunity for you to change approach. And perhaps increase your key metrics.