Authenticity is a choice.

It’s a choice between trying to have it all and pursuing only what matters. Between trying to please everyone and accepting that some – most perhaps – will not like the things you do. Between cutting corners and taking the path less traveled. Between bending others’ rules and setting your own rigid rules.

Authenticity is difficult not because people don’t know how to be authentic. It is difficult because in most cases choosing authenticity is inconvenient.

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