It is no longer enough to tell that you work in marketing, that you are a great communicator, that you are an expert in corporate finance, that you have decades of experience in consulting.
That is the same thing thousands of other professionals can say at any given time, in any geography, with any type of degree and certification backing that up.
If you want to really stand out tell about the time you have leveraged your knowledge of customers to deliver unexpected growth; about the time you have changed the culture of a company who was struggling to engage employees; about the time you found a nasty mistake in the accounts of a potential acquisition, saving the buyer money and time; about the time you have turned around a stagnating start-up by suggesting they exploit an unexplored market opportunity.
We are not looking for marketers, communicators, accountants, or consultants.
We are looking for stories.