Bare minimum

You need to subtract, not add.

You need to cut, not expand.

You need to combine, not fragment.

You need to connect, not divide.

And when you are down to the bare minimum, that’s when clarity kicks in. In life, in writing, in business, in projects, in marketing, in communication, you do not get to deep understanding by adding chaos on top of chaos.

And when you are down to the bare minimum, that’s when you can slowly start building. On solid foundation, in the direction you have chosen, taking the right people with you.

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