I made a list of the happiest periods in my life, and I realized that none of them involved money.

We believe that it’s really important to come up with core values that you can commit to. And by commit, we mean that you’re willing to hire and fire based on them.

The ultimate definition of success is, you could lose everything you have and truly be OK with it.

People may not remember exactly what you did or what you said but they always remember how you made them feel, that’s what matters the most.

Our philosophy has been that most of the money we might ordinarily have spent on advertising should be invested in customer service, so that our customers will do the marketing for us through word of mouth.

Our belief is that a company’s culture and a company’s brand are just two sides of the same coin. The brand is just a lagging indicator of the culture.

Tony Hsieh