In these times of change, we are going to stick to the plan.

Of course, you do not hear that. And that is proof of how poor plans usually are (for those who have plans at all), as well as of how impatient people grow when things do not work right here and right now.

The fact is, it is always times of change. Not always a pandemic, clearly, but a new competitor, a new market, a new boss, a new product, a new opportunity, a new regulation, a new standard, a new consumer behaviour.

Change is a given, in business as it is in life.

Hiding behind it to motivate bending the rules, going against your identity, cutting on kindness, should be done with extreme care.