Unlazy

Nobody gets really excited when you do things that everybody else (in your field, in your company, in your circle) is doing. And so, often getting noticed means going out of the boundaries that tradition and habit impose.

It’s never easy. For example, for someone to craft a “What’s new” page for a Saas company that makes people actually want to stop by and read must have been a hell of a nightmare.

And a hell of a fun.

It was certainly worth it.

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