Reassurance

People seek reassurance. That’s true also for business buyers. And so, the sense of urgency, threat, panic that transpires from your content is most likely driving them away.

People seek reassurance. That’s true also for employees. And so, the unilateral changes, the top-down priority, the additional stress that are communicated with dry words are most likely driving them away.

It goes without saying.

“Now more than ever …”.

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