One last time

Why would you design the inside of a package and fill it with content?

Perhaps it’s because it’s cheap to do. Perhaps it’s because you can. Perhaps it’s because you want to signal status and quality.

Or perhaps it’s because you know your customers do recycle, they flatten the package to save room in the recycling container, and you want to connect with them one last time before they put the package away.

In any case, it can be beautiful.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s