Tag: writing

First, then

FabrizioLeave a comment

First perfect the making of the dough, then go buy the perfect oven and tools to cook the best pizza.

First learn to communicate transparently and effectively, then go buy the app that makes your company more open and inclusive.

First establish a practice of running, then go buy the equipment that will make you feel more like a pro.

It’s easier to start with the details that embellish the core. It makes us feel as if we are doing something important, as if we are going in the right direction. But if you do not get the core right, you have nothing to fall back onto when you realize details are just details.

Ideas out

FabrizioLeave a comment

When you put your idea out, it is the whole world to you.

For anybody else, it is just one of the hundreds heard in the past few days.

This is a gap that drives a lot of misunderstanding (“that’s not what I meant!“), frustration (“they do not care!“), and missed opportunities (“I give up!“).

It is a gap that is your responsibility to fill.

And so, when you put your idea out.

Go straight to the point. We might get interested in the background story at some point, definitely not the first time we get in touch. What do you do? Why do I care? Keep it short, actually shorter.

Make it stand out. You will not break through the noise if you just repeat what others are saying. The way they are saying it. My idea will increase your team’s productivity! It will save you money! It will make your floors shine brighter! Pass.

Make it relevant. And I am not sure if I should rather say specific. Generic messages that aim for the masses are doomed these days. Aim carefully, and craft it as if your audience’s well being would depend on it.

Outcomes

FabrizioLeave a comment

We do most things because we expect an outcome.

But we have this wrong, in that it is not the outcome that defines the things we do.

If we write a blog post, and nobody reads it, likes it, shares it, we still have a blog post. There is nothing different in the work we have put in, in the tools we have used, in the practices we have followed, in the experience we have made. The act of writing the blog post, and the blog post itself, is not enriched (or impoverished) by the number of visitors it gets (or it fails to get).

And so, a smart first step when you choose you want to ship, is to free yourself from the trap that is the outcome. That is the only way to do with consistency, even when no one is watching, to make of doing a practice that sustains your motivation, your creativity, your purpose.

Outcomes are volatile. Doing has the power to be forever.

Crisp

FabrizioLeave a comment

Writing long email messages is a disservice to your audience and to yourself.

Your audience does not have time for long, they will at best skim through the message and forget about it the moment they close it (hopefully they will not decide to follow up with another message). You will fail to get through to them, your idea will be diminished, your questions and concerns drowned in adjectives and adverbs, and you will inevitably feel the urge to explain yourself, to add more, to elaborate, in short to add to the confusion.

The time you take to make your message crisp is time well spent.

Share it

Fabrizio1 Comment

If you have knowledge, share it.

If you have an idea, share it.

If you have a project, share it.

If you learned something, share it.

If you plan something, share it.

If you have a purpose, share it.

If you have experience, share it.

It is the best way to broaden your perspective and actually get things done.