Three ways to manage

Three different ways to manage people.

Here is how you do it – This is the way of (micro)management, telling people what is the right way to do their job. We like to think of this way as a way of the past, a way of the age of manual production lines and repetitive tasks. The objective of this way is to achieve more with less, and for this reason jobs are highly scrutinized, controlled and standardized.

Here is what to do – This is the way of project management. There’s a job to do, the manager splits it into discrete tasks, and assigns the tasks to those who report to them (or sometimes those who report to them get to pick the task they want). There’s usually some sort of performance review attached to this way, and it’s fairly straightforward, as the tasks need to be ready on time, on budget, and on scope.

Here is what to figure out – This is the way of leadership. We know we have a problem, we have identified the problem and agreed on a fairly broad definition of it, and now let’s bring our expertise, knowledge, skills together to attempt to solve it. Measurements do not really fit well with this way of management, and that’s perhaps why so many people feel uncomfortable with it.

Interests

No company intentionally goes against its interests, the so called shareholders value.

Some companies, though, pursue shareholders value in the long term. And not surprisingly, by doing so, they also manage to more positively contribute to the communities they operate in.

Other companies, instead, pursue shareholders value in the short term. And when doing that, it’s very challenging to also juggle the interests of people that happen to live where the company carries out its business.

A good example of the first type of company is Mars. In 2009, 2013, and 2016, Mars has interpreted a raising trend and has shrinked the size of their snacks, so that they could be consumed while still meeting general guidelines for the assumption of sugars. They have also doubled down on the effort by challenging some high level partnerships and campaigning to reduce weekly consumption of their products.

A good example of the second type of company is Facebook. Despite having been asked to take action for the negative effects on communities all over the world – from threatening western democracies to being a platform used for inciting genocide, from the horrific impact on mental health to the malicious inflation of ads metrics to fulfill their own agenda -, management sticks to their guns and refuses to translate a part of their financial success into effective measures to counter these (and other) problems.

A company is never expected to be a charity, and there are negative side effects to most products or services we are happy to live with. Yet the way business is done draws a clear line between the two types. As you build and grow (or help building and growing) your organisation, you should think about on what side you want it to be.

You are out

There comes a time in most relationships (sentimental or not) when the parts involved simply do not trust each other anymore.

No matter what they say, no matter how hard they try, no matter how much time and resources you spend making their case.

Actually, continuing to state the case in these situations is futile. Chances are the main arguments, values, plans are at least part of the reason why the distrust started developing. So, if that’s all each part has to contribute, the relationship is over.

The only thing to do in these cases is take a step back.

Open your mind, listen, apologize if needed (it usually is). Be critical of your original stance and see if there’s still space for a part of it.

Relationships, as most things, evolve. When you do not evolve with them, you are out.

Going about growth

If you are lucky enough to see your company growing, or if you are an early stage employee at a growing company, here are four things for you to consider.

Four things I have consistently seen working when taken into account, or snowballing into disasters when disregarded.

As you promote people into managerial positions, make it crystal clear that their new priority is managing people. This requires a very different set of skills, and most likely some external training is needed. Do not assume that just because somebody is good at their job, or is an expert in a certain area, they will also be good bosses. If they are too busy, make space for them. They should not.

When somebody makes something that is very good for the company, make sure to take some time to acknowledge that and craft a story out of it. This is valid at many levels, and it is one of the responsibilities of leaders and managers to elaborate on why what was done matters, here and now, as well as to spread it. This is the behaviour you want more of.

At this point, you probably have some type of culture deck or presentation or brief. Put it to test, and change it as the company grows. Finding examples and stories (see also above) that resonate with the type of culture you want to establish is fundamental. Your culture lives, whether you want it or not, and it’s up to you to approach it strategically.

Finally, remove “good job” (and its variants “great work”, “amazing content”, “superb teamwork”, …) from the accepted phraseology. If something is truly good, make a commitment to say why it is so, and how it does serve the purpose of the organization at this stage. If it’s not, establish an environment in which candid criticism is accepted and not taken as a personal judgement of someone’s abilities.

Unfair practices

If you are victim of an unfair practice.

You can point the finger, call the perpetrator names, shut them off and strengthen the relationships with those like you, tell yourself and others a story of unfairness and one-sidedness, and demand a change.

Or you can extend your hand, empathize with the motives, see if perhaps in similar circumstances you might have fallen in the same trap, start a conversation around identities and opportunities, prove day after day that the practice is not only unfair, also counterproductive, and be an agent of change.

I have been on both ends of the spectrum, I have changed my mind along the way, and I can still see that there is a solid argument one way and the other.

I can also see that it’s a choice you get to do.