Tag: entrepreneurship

Paths and doubts

FabrizioLeave a comment

Having a path to follow, something you dedicate time consistently, does not mean you will not have doubts.

There will be times when you will question your choices. There will be plenty of alternatives. There will be many reasons why you should change. Actually, there will only be rare occasions when you will feel completely convinced that what you are doing is exactly what you should be doing.

Unless your doubts turn into pain – physical or emotional -, or unless they prove real – with data or facts to support them -, the best thing you can do with it is embrace it. Doubt is part of doing. More often than not, it tells you are on the right path. It can be additional motivation.

You can’t eradicate doubt, so try to make friends with it.

One and many

FabrizioLeave a comment

You have one single product and multiple ways to tell about it.

That does not mean that you have to tell a different story every time you talk to a different audience. It means that you need to be sensible enough to adapt your story to match the language and the background of the audiences you care about (i.e., that make you money).

The drill goes like this.

  1. Work on your story.
  2. Identify your audience.
  3. Research your audience.
  4. Translate your story in a language that your audience can understand (without changing it).

You can’t have 2, 3, and 4 if you have not started with 1. And at the same time, you can’t pretend 1 to be effective if you are not following up with 2, 3, and 4.

When you get to 4, that’s the time to be consistent, over a period of time, to see if you have worked, identified, and researched well.

It’s a tough job. It is long-term.

No bad experience

FabrizioLeave a comment

Three questions to unlock learning.

  1. What happened?
  2. What worked and what did not work?
  3. What will you do differently?

When you do this regularly and consistently, no bad experience will stop you.

Rather than starting your next meeting with “I have heard”, “I have noticed”, “The numbers say that..”, try kicking off a conversation with the first question, and keep your mind open by supporting it with the other two.

People do not want to be told what they did wrong and what they should have done instead. People want to learn. Guide them in doing just that.

All of that

FabrizioLeave a comment

Product marketing can be many things.

It can be a way to communicate new products and features.

It can be a way to gather insights on markets and customers.

It can be a way to produce material that helps sales selling.

It can be a way to decide what the product is about and how it should be expressed.

It can be a way to strategize how to launch a product or a feature.

It can be a way to create content for marketing campaigns.

Product marketing can be many things. And the best product marketing is all of that at the same time.