What’s in it for me?

That’s on our mind when we approach something, whether consciously or unconsciously. We have some idea of what we will get from a situation, from a person, from a request. We play scenarios in our head and expect to maximise the value we can get.

Of course, everybody does that at the same time, and so focusing on what you could get is probably not going to take you very far.

Challenge yourself and start with: Here is what’s in it for you.

Once that becomes the default, you will find you can change the world.