There are moments of crisis in every group, in every team, in every company.

And if you lead, you ought to try and turn the crisis into an opportunity to strengthen the bonds.

Confirm with your people what the purpose is. The vision, the long-term game, the utopia you are heading towards despite the temporary setback.

And then agree on what the tactics are, what you are going to do today that’s going to take you all closer to the purpose.

The two parts go hand in hand, and that’s where most leaders fail. They either move from one tactic to the next, in the hope to find a purpose. Or they use tactics that are taking them away from the purpose, with the excuse of trying to address the crisis (“we will do what is right once the crisis is over” is not a very effective narrative).

When purpose and tactics are aligned, here are three important questions to answer to keep everyone informed and cared for as you get to it.