Culture is not a statement.
It’s not a nice quote on the wall, a deck, or the list of principles on your website. It is not something you can decide in a meeting. It is not something you can survey. It is not something you can benchmark.
Culture lives in what you do. In the habits of the day to day, in what your leadership says, in the things that get rewarded. It’s in all the meetings, in the 1-1s, in the informal chats by the coffee machine. It’s in what you communicate, what you focus your attention on every time you stand in front of the camera and broadcast to the whole company. It’s in the details. It is there when nobody is watching.