Care enough

Your colleague does not know how to proceed with their project, there is not much you can do about it.

The executive team has made a decision about a new direction for the company, there is not much you can do about it.

That member of your team is demotivated and you are pretty sure they have started looking for a job, there is not much you can do about it.

The agency is not delivering the quality of work you were expecting for the price you are paying, there is not much you can do about it.

Customers do not understand what you have to offer or why they should care, there is not much you can do about it.

Except, of course, there is.

There is always something you can do about it, provided you care enough. A pep talk, a note, an alternative, a plan, some learning, real positivity, an email, a smile, some words of encouragement, a lot of influencing, long term commitment, a sincere interest.

So, when you go for inertia, at least own the decision: “I am sorry, this is just not important enough for me right now to try to do something to change things”.

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