We know what to do in most situations.
We know that when we approach a potential customer, we should focus on their story, not on our.
We know that when we plan which channels to use for our marketing tactics, we should be selective and carefully craft our messages.
We know that culture eats strategy for breakfast, and that employees are attracted by purpose and leadership, and that losing a talented person is much worse than losing the manager that made them quit.
We know we should be nice with each other, do not fill our calendars with appointments, be respectful of other people’s agendas, avoid showing up late and being distracted by our phone when somebody is sharing something with us.
We know a great deal of things. And yet, most of us fail at the same very things.
There are different reasons why this is so. It’s certainly partly due to our laziness. Partly it’s the fact our focus is misplaced. Partly it’s because we get carried away and we lose control.
And the biggest part, is us feeling we are special. There’s certainly something we know and that all others before us have missed. Our situation is unique, and we will succeed where everybody else has failed. This time, this time only, it is going to be different, and the rest of the world is going to see what I am, where I am at, why it’s important and follow me blindly.
Open your eyes. That is (almost) never the case. If you just stick to doing it, you will still end up a whole lot better off. And people around you will as well.