If you are considering offering a free-trial for your subscription-based service or product, you first need to answer the following question with great honesty.
Do you trust your service/product enough to believe customers will stick around after the free trial period ends?
If the answer is yes, then all you need to get the interested customer started is their e-mail address.
If the answer is no, then of course you’ll ask them to fill a form, enter their telephone number and street address, and provide a valid credit card information before even getting started.
5 thoughts on “Free trialling trust”
[…] in this beautiful, clear, honest page by Netflix introducing their free trial. They don’t fear you won’t like the service, and so they are straighforward about when the trial will end (even before you sign up). They will […]
[…] their product with no barriers (no credit card needed and no automatic charge after trial period). When you trust what you offer, you do not need to resort to tricks to inflate […]
[…] Of course, there’s the fact that automatically charging the customer’s credit card after a free trial period is a truly bad practice, and a way to signal you do not trust they would subscribe otherwise. […]
[…] that’s because a free trial, with the right form to capture the right information – credit card, of course – is very little about experience, about user journey, about changing minds and […]
[…] Whether or not you will require a credit card to do a free trial. […]
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