Free trialling trust

If you are considering offering a free-trial for your subscription-based service or product, you first need to answer the following question with great honesty.

Do you trust your service/product enough to believe customers will stick around after the free trial period ends? 

If the answer is yes, then all you need to get the interested customer started is their e-mail address.

If the answer is no, then of course you’ll ask them to fill a form, enter their telephone number and street address, and provide a valid credit card information before even getting started.

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