The way things are done

.. is much more important that what gets done.

That is to say, if culture eats strategy for breakfast, tactics are not even on the menu.

If still somebody has doubts about this, after all that has happened with Uber and WeWork these past 12 months, here is a statistic that further supports the importance of culture (and of executives and management promoting culture with their own behaviour) on organisations’ and personal success.

In 2018, 39% of the CEOs losing their job were ousted because of unethical behaviour (vs 35% because of poor financial performance).

It was the first year in which unethical behaviour led the list of reasons why CEOs get fired. And it is an additional sign that more and more people, even at board level, start taking culture seriously.

The way things are done is much more important that what gets done.

Consistency

Consistency is about understanding what matters to you, and then relentlessly act in agreement with that.

Of course, not all the things can matter. What is important to you? Is it punctuality, honesty, openness, candour, performance, trustworthiness, impact, family, work, relationships, knowledge, expertise, power, generosity, compassion, empathy, confidence, independence, audacity, heroism, harmony, challenge, … . How do you define that in a way that makes it important to you?

That is the first step, one that is often overlooked. Be careful with your choice, because the second part is going out there in the world and showing up every day, in private and in public, in agreement with whatever you have chosen.

If you value punctuality, you should not be late, and when you are, you should apologise and repair.

If you value generosity, jealously clinging to what you have is probably not your thing.

If you value power, you might not want to turn and wait when somebody is left behind.

It sounds difficult, and it is. But the alternative is changing the way you act when the wind changes, following the mood of the moment: demanding openness today and complaining for getting it tomorrow; promoting honesty in the morning and lying in the afternoon; building a career on audacity and charisma and pretending people will believe you are a considerate leader that seeks harmony.

We know how this feels, so the work needed to achieve consistency is worth it.

Luck

Luck is a major factor in all types of success, and the failure to recognize this simple fact is a major factor in all later collapses.

Some people, at some point, start thinking that success is owed and inevitable.

They are perhaps very talented people, or people who put a lot of work and long hours into shaping something, or even incredibly creative people who have managed to change the rules in their industry, or again natural and charismatic leaders that suck others into their visions.

But should all this be a determining factor, there would be millions of billionaires and thousands of unicors and decacorns. And the best thing would be that once gotten there, there they would stay forever. They would own the recipe, after all.

Success is all of the things above, and yet it is mainly a series of unprecedented and unrepeatable circumstances that lined up to provide somebody or a group of people with an opportunity. If you are there, you most likely do not know how you got there, and you better not get too comfortable.

Appreciate the luck you have had, make it worth it (not only for yourself, ESPECIALLY not for yourself), and build resilience for when the moment will come for you to step out of the spotlight.

Give and receive

It’s easy for most of us to complain about what other people do, the way they treat us, the things they say, sometimes even the thoughts they might have as they interact with us.

But are we as ready to say “thank you!” whenever they do something we actually like?

We shape the behaviour of those around us, and if complaints and criticism is all we give, whether we do that explicitly or not, why should we expect anything different in return?

Change in mind and body

Change is difficult, of course. But there are two separate challenges that one faces when asking for change.

The first one is psychological. It’s the most common and evident one. It’s the resistance of the mind. We like comfort, we like things the way they’ve always been, we don’t know what we might get into by changing. Perhaps we also recognize that circumstances are not great, and yet we cling to them, as the unknown is scarier than an imperfect known.

The second one is behavioural. This is more subtle. It’s the resistance of the body. We have embraced change on a theoretical level, and yet we keep falling back to old habits, to old frameworks, to old practices. We know we need change, and we are struggling either because nobody has shown us how to change or because nobody is holding us accountable for the little daily things that are needed to fully shift.

Both challenges need to be considered, and one might only be halfway through when everybody nods to their ideas and says: “this is great, exactly what we need!”.