.. is much more important that what gets done.
That is to say, if culture eats strategy for breakfast, tactics are not even on the menu.
If still somebody has doubts about this, after all that has happened with Uber and WeWork these past 12 months, here is a statistic that further supports the importance of culture (and of executives and management promoting culture with their own behaviour) on organisations’ and personal success.
In 2018, 39% of the CEOs losing their job were ousted because of unethical behaviour (vs 35% because of poor financial performance).
It was the first year in which unethical behaviour led the list of reasons why CEOs get fired. And it is an additional sign that more and more people, even at board level, start taking culture seriously.
The way things are done is much more important that what gets done.