When times are tough

The surest and fastest way to get unstuck is to bring in a different perspective.

A therapist, a coach, a colleague from another team, a mentor who’s been there before, your partner, a friend, a business advisor, a marketing agency, a freelancer.

Make that connection when times are tough.

Actually, make the connection when times are good so that you can leverage it when times are tough.

Seeking locks

You can have some skills, or you can ask what skills are needed.

You can have some needs that you aim to cover with one of your demotivated employees, so that their motivation will be high again. Or you can ask them how they want to be motivated and build a playground for them to go do what they love.

You can have a wonderful idea, or you can see where there is a gap in the market and try to cover that.

You can force people into complying into what you believe will work, or you can ask them what’s their way and ensure they can pursue that.

At the end of day, it’s once again about keys and locks.

Are you a maker of keys or a seeker of locks?

Ranking opinions

A practical way to rank opinions.

  1. Opinions based on large datasets across similar situations. This is academic research or market research.
  2. Opinions based on limited datasets of the current situation. This is personal and direct experience.
  3. Opinions based on limited datasets across similar situations. This is personal and past experience or, typically, business books and good blogs, online courses, podcasts, etc.
  4. Opinions based on one or two datapoints across situations that might or might not be similar to the current one. This is anecdotical knowledge, and still where probably most online content nowadays fall into.
  5. Opinions based on beliefs and feelings. This is where most companies and teams die.

Aim for 1 or 2 when you have to make decisions that matter. Use 3 to broaden your perspective, but carefully understand how to filter through it. Entertain yourself with a controlled amount of 4. Run when people start arguing based on 5.

It would be fair to rank this post a 3.

No, thanks

What is valuable to your audience?

We design experiences with our own benefit in mind, trying to make life easier for us, adding an additional step so that we don’t have to do some more work.

And the burden of all this, of course, is on the user. Who has options and kindly says, no thanks.

Elaborate

The Flickr for videos.

A Netflix for video games.

The Airbnb for parking.

It’s a great way to describe what your product does, but do you and your team understand what that means? What are the characteristics of the original that you believe you have? What will ensure that you will still be in that same game in the future? Or is it a trick to cheat your stakeholders into believing you will get to a similar valuation?

It is a useful exercise to clarify what you mean by taking this useful shortcut. It brings your team together and creates alignment throughout the company. It gives you milestones to look forward to and a manifesto customers can buy into.

Start with:

  • What features matter to the original and to us alike.
  • What parts of both stories are common and what are not.
  • How do we ensure we continue on the same path.