Own the story

The story you want to tell is under your control.

Of course, people might misinterpret, maliciously distort, simply not understand. And yet, at the end of the day, the story you are trying to spread (about yourself, your work, your product) is something for you to first figure out and then to consistently put out there. No matter your mood, the negative feelings, the bad beats, the facts of life, the injustice of the world, the obtuseness of others, the latest trend.

Sitting at your table hoping that others will eventually get it is fruitless.

Actually, it is most likely that by doing so the misinterpretations, the distortions, the misunderstandings will just keep growing out of proportion, until communication is no longer possible.

Always be deliberate in the way you tell your story, the seeds you plant with your actions, the way it translates in how you treat others. It’s the sole way it might eventually get through.

Illuminating

Often we keep things for ourselves because we believe they are trivial, unimportant, shallow, taken for granted. And so, we only speak when we believe we have the big insight, the great idea, the breakthrough.

This makes our working places fairly quiet.

Of course, we talk a lot with our colleagues, during coffee breaks and in open spaces, waiting for a meeting to start or as we queue at the canteen. But when the spotlight is lit on an issue, a project, a plan we refrain from speaking our mind unless we feel completely comfortable what we are going to say is flawless and smart (spoiler alert: it very rarely is!).

When the chance arises, be brave and voice your concerns. Tell about that thing they have probably thought about already, that check they have certainly done already, that scenario they most likely have considered already.

What’s trivial for yourself can be illuminating for others. That’s the nature of humans and their minds.

Safe in the drawer

It is terrifying to show the work you’ve done.

They might not like it. It might be they think I am a fraud. What if there’s a typo I have missed? I have absolutely no authority to do that. Probably better if I give it another review. I can always publish it tomorrow. Everyone is so busy. Nobody is probably going to read it. After all, who cares? Is it really something important that I have to say? I might get fired for that. I look dumb in the video, I need another take. It’s not my best job. The concept I am trying to express is too weak. I am not a graphic designer, and the presentation looks dull. I’m not a native speaker, they’ll find out right away. They are crazy if they think I am going to do that.

And the most horrible of them all.

What if somebody likes it, and I have to continue …

On the other hand though, what good is it to keep that manuscript, that video, that drawing, that blog post, that article, that idea, that question safe in the drawer?

Important and not

Can you listen to an argument you do not support without interrupting?

Can you accept someone speaking at a public event near you about a topic that is sensitive and towards which you have a strong opinion, without mounting a protest and demanding the event cancelled?

Can you survive your favourite TV show being cancelled, or ending, or going through a disappointing season, without getting in touch with fellow fans and coming up with displays of affections towards the show that almost cross the limit of aggression?

Can you continue on your path when your community is led by a person you vividly dislike and disagree with, without being sucked up into the cult of that person and discuss what they do, say, tweet at every occasion, in disdain and disgust?

Some things are important, and worth figthing for.

The vast majority are not.

At some point along the road, we have lost the capacity to distinguish between the two. Everything upsets us, makes us mad, forces us to take unprecedented measures, promotes us to paladins of moral enlightment and rightfulness. We do not realize that even just by doing that, we flatten a multitude of interesting topics, solid arguments, and valid positions into an ocean of noise, resentment and, eventually, irrelevance. And that, slowly, happens also to us.

“Distraction” is a very appropriate way to describe all this. It’s a form of resistance that prevents us from persistently doing the work that eventually will lead to actual change.

Will you waste it?

It is fairly easy to step out of anonimity for a moment, particularly in this world in which everybody has unlimited access to tools and channels to reach a wide variety of people.

Of course, sustaining it for longer is as intense as a job. It’s not by chance that nowadays bloggers, youtubers, influencers that have spent time and effort building a dedicated audience get paid to produce more content.

But if you break through even just once, even with no intention to continue on the same track, there’s an important decision you have to take: what will you do with the attention you have gathered? Will you just waste it and move on to trying the next thing, or will you follow up to signal and build something, even small, that can make an impact?

Careful, though, as while you think about it, the needle moves faster and faster towards the former. At some point, it will just be to late to choose otherwise.