Own the story

The story you want to tell is under your control.

Of course, people might misinterpret, maliciously distort, simply not understand. And yet, at the end of the day, the story you are trying to spread (about yourself, your work, your product) is something for you to first figure out and then to consistently put out there. No matter your mood, the negative feelings, the bad beats, the facts of life, the injustice of the world, the obtuseness of others, the latest trend.

Sitting at your table hoping that others will eventually get it is fruitless.

Actually, it is most likely that by doing so the misinterpretations, the distortions, the misunderstandings will just keep growing out of proportion, until communication is no longer possible.

Always be deliberate in the way you tell your story, the seeds you plant with your actions, the way it translates in how you treat others. It’s the sole way it might eventually get through.

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