The positive consequence of getting used to boredom is that you allow time for things to happen.
You do not check every other day if something is happening, you do not ask for a new report, a new deadline, a new update, you do not seek daily rewards, you do not rush to change the inputs hoping for a faster outcome.
You have a plan and you stick to it.
You’ll let me know if the plan changes.
The laziest sales approach must certainly be the following.
I have just came across your company on LinkedIn. Not sure you are the right person to talk to, in case could you connect me to one of your colleagues?
You don’t know my company.
You don’t know me.
You are asking me to do work for you.
I hope you’ll never be asked to resort to this.
Who owns customer research? is a misleading question.
A better one is: Who can aggregate customer research and plan actions?
Research does not end with someone sitting down with a customer and asking a bunch of questions. Research is about putting the pieces together, identifying patterns, anticipating trends, sharing the knowledge and the insights, and eventually enabling everyone interested to access all this at their own convenience.
If you do not have someone responsible to aggregate customer research, you are not doing customer research at all.
Free stuff is not easy to give away online, and that’s true for second hand clothes as it is true for learning programs.
It’s probably because the buyer does not perceive any value. It’s easy enough to raise one’s hand and say “I am in”. But as soon as life gets in the way, something that is free is just not worth any hassle.
If you have something you need to get rid of, or an idea you are proud of and want to spread, that’s something to take into account.
For as counterintuitive as it might sound, free is not always the best bargain.
Just adding to Seth Godin’s list.
I’d like my Android phone to know when it is a bank holiday in Finland, and ask me the day before whether I still want my weekdays alarm on.
I’d like any social media to use the timeline to display what I am actually interested in (i.e., the stuff I follow), rather than second guess my personal taste.
I’d like advertising platforms to ask me whether I am looking to buy a car, what type of car, what budget I have, instead of interrupting my daily flow with generic car ads, when I have already bought a car two months ago.
I’d like LinkedIn to understand I am not seeking for employment when Finnish is a requirement, and therefore stop matching my profile with job ads that are completely in Finnish.
I’d like the Google Assistant to answer my questions as an assistant would, rather than listing what they have found on the web (thanks, I can do a Google search on my own).
I’d like Outlook to still send me an email notification for updates to events I have already accepted, instead of sending them directly to the trash bin.
At some point, companies stop serving the needs of their customers and start pursuing revenue only. If we stop idolizing their success, if we free ourselves from the need to become the next billion dollars deal, we realize that there are infinite challenges that demand the attention of our organizations. And we can perhaps manage to take a tiny, little piece of a market.
Here is to the many definitions of success.
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