Tag: resolutions

What do I want?

Fabrizio1 Comment

To find out what you actually want, your purpose, the reason why you wake up every day, you have to ask yourself the question multiple time.

Because the first time you give an answer to “what do I want?”, that usually has to do with an immediate need. A job. A promotion. A partner. A house. You might get that, and then get tired very easily very soon, as it’s not what you are really after.

What do I want?

A job.

What do I want?

A job in marketing.

What do I want?

A job in marketing that gives me the possibility to share my experience and knowledge.

What do I want?

A job in marketing where I can lead a team to be able to share my experience and knowledge.

What do I want?

A job in marketing where I can lead a team to be able to share my experience and knowledge, and that will also allow me to spend enough time with my family.

What do I want?

A job as marketing lead, in a country where I can have a good work-life balance.

What do I want?

A job as marketing lead in Finland.

What do I want?

I want to build and lead the best Marketing team in the Nordics and together change the way marketing and communication are perceived and delivered.

It’s a long way to get to what you want, but it’s purpose what you are seeking, not the quick resolution to a pain you might be feeling momentarily. Keep asking the question until you get there.

Not the only one

FabrizioLeave a comment

You are not the only one who had a bad day.

Not the only one who’s been rejected, just when they thought this was the right time.

Not the only one whose heart beats when they are about to leap.

Not the only one who needs to juggle many things just to keep the boat afloat.

Not the only one who had a great idea that’s been stifled by bureaucracy and resistance.

Not the only one who’s losing the motivation and barely does their job.

Not the only one who’d wish they’d be loved more, appreciated more, thanked more.

Not the only one who chokes when all the eyes turns to them.

Not the only one who’s already behind on their new year’s resolutions.

Not the only one who’s never gonna write that book.

That doesn’t mean it shouldn’t hurt.

It just means you are not alone.

Celebrate

FabrizioLeave a comment

At the beginning of this year, I had a few things I wanted to achieve in 2019.

Now I can say I have managed to stick to my three resolutions. I am particularly happy, and surprised, by the fact that I have managed to blog every day. It’s not always been easy, not always rewarding, at times almost a burden, and yet 368 blog posts later I am proud I have continued doing it.

It helped my confidence in writing, cleared my thoughts, cristallized some ideas. It made me face the fear of the blank page (and blank mind) in many occasions, as well as overcome the pressure of metrics and analytics. And most of all, it strenghtened my practice and made me even more comfortable in the day-to-day act of doing.

If you also have something to be proud of tonight, remember to celebrate.

Not the new year, not a new beginning, not the hope that it will be different. Celebrate your success, the difficulties you’ve overcome, the intensity of achieving. And celebrate continuity, because change is very rarely the product of a sudden revolution.

This one is to me, and to you.

Happy New Year!

The journey

FabrizioLeave a comment

When a lot of importance is put on a single goal, there’s a huge risk to lose perspective.

As the goal is set and gets nearer, corners are cut, shortcuts are sought, poor work is normalized. And soon, the initial goal is either discounted or made unreachable. There is no more excitement in getting there.

This is why the way things are done are more important than the things themselves and the places they take us.

Goals are temporary and variable, practices are grounded and stable.

Keep a wide view on the horizon as you put one step after the other, relentlessly, day after day. You might spot new destinations, and at the very least you will have developed the muscles that will allow you to continue the journey.

Year end

Fabrizio2 Comments

I know many are thinking about resolutions for the new year these days, I at least certainly am. I wrote something last year that might still be useful today.

And I would add one thing today, something that has become more and more important for me as time passed.

Be consistent – When your resolutions, put together, show some kind of pattern, a way of being that you aspire to, a trajectory you want to follow, that’s when they become deals you seal with your future self. It’s going to be much more difficult to break them.