What do I want?

To find out what you actually want, your purpose, the reason why you wake up every day, you have to ask yourself the question multiple time.

Because the first time you give an answer to “what do I want?”, that usually has to do with an immediate need. A job. A promotion. A partner. A house. You might get that, and then get tired very easily very soon, as it’s not what you are really after.

What do I want?

A job.

What do I want?

A job in marketing.

What do I want?

A job in marketing that gives me the possibility to share my experience and knowledge.

What do I want?

A job in marketing where I can lead a team to be able to share my experience and knowledge.

What do I want?

A job in marketing where I can lead a team to be able to share my experience and knowledge, and that will also allow me to spend enough time with my family.

What do I want?

A job as marketing lead, in a country where I can have a good work-life balance.

What do I want?

A job as marketing lead in Finland.

What do I want?

I want to build and lead the best Marketing team in the Nordics and together change the way marketing and communication are perceived and delivered.

It’s a long way to get to what you want, but it’s purpose what you are seeking, not the quick resolution to a pain you might be feeling momentarily. Keep asking the question until you get there.

One thought on “What do I want?

  1. […] What you want is complex to discern. It is a multi-layered finding, and it requires self-reflection to really unpack it. A question that well complements the research is why you want (what you want). There’s quite the difference between, for example, wanting a job because you need to sustain your family and wanting a job because you want to kick-off your career. Asking why helps finding out the actual want (family or career in the example), rather than just stopping at the supercial one (job). […]

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